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SEO & WEB TOOLS

UTM Generator

Create copy-ready campaign URLs with source, medium, campaign, term, and content parameters without sending the URL anywhere.

Tool statusRuns in your browser
Preview

Campaign

URL

How it works

  1. Enter your input

    Fill in the values, paste your text, or upload the file this tool works with.

  2. See results instantly

    Most tools update live as you type; a few use a single button. Either way, the result appears right on this page.

  3. Use your results

    Copy, download, or share what the tool produces — you're always in control of the output.

Privacy and processing — Runs locally in your browser. This tool does not upload your input.

What is UTM Generator?

Add campaign tracking parameters to a landing page URL so traffic from email, ads, social posts, and partners is easier to identify in analytics.

UNDERSTAND THE TOOL

How to build UTM campaign URLs

Required campaign fields

utm_source identifies where the traffic came from, utm_medium describes the channel, and utm_campaign groups the promotion or initiative. These three are the core fields most analytics teams expect.

Optional fields

utm_term is often used for paid keywords or audience labels. utm_content helps distinguish variants inside the same campaign, such as button-a versus button-b or header-link versus footer-link.

Good naming habits

  • Use consistent lowercase names across campaigns.
  • Avoid changing a live campaign's naming halfway through reporting.
  • Clear a field when you want to remove an existing UTM parameter from a pasted URL.

Campaign notes

The generated URL may reveal campaign names, audiences, or internal naming conventions. Review it before sharing outside your team.

Frequently Asked Questions

What is the difference between source and medium?

Source is the specific referrer, such as newsletter, google, or linkedin. Medium is the channel type, such as email, cpc, social, or referral.

What happens if my base URL already has UTM parameters?

Fields you fill replace existing values. Fields you leave empty remove that UTM parameter from the final URL.

Can I use spaces in campaign names?

The URL builder encodes spaces, but consistent names with hyphens or underscores are usually easier to read in reports.

Does this create a short link?

No. It builds the tracked URL only. Use your own shortener afterward if you need a shorter share link.

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