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KEUANGAN & ANGGARAN

Kalkulator Margin & Markup Keuntungan

Hitung harga jual ideal, persentase margin laba kotor, persentase markup, dan nominal laba bersih berdasarkan biaya pokok produksi (HPP) barang Anda.

Status alatBerjalan di browser Anda
Pratinjau

Input

Tampilan

Harga target

Harga saat ini

Laba
20
Margin
20%
Markup
25%

Harga target

Harga untuk margin
114.29
Laba pada margin
34.29
Harga untuk markup
112
Laba pada markup
32

Gunakan harga saat ini untuk mengaudit sebuah penjualan, atau harga target untuk menentukan berapa yang harus dikenakan untuk margin atau markup yang diinginkan.

Cara kerja

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  2. Lihat hasil seketika

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Apa itu Kalkulator Margin & Markup Keuntungan?

Enter a cost and a selling price to see profit, margin (profit over price), and markup (profit over cost) side by side.

PAHAMI CARA KERJA ALAT

How margin and markup differ

Margin vs. markup

Margin divides profit by the selling price; markup divides the same profit by the cost. The two match only when profit is zero, and grow further apart as the profit percentage increases.

Common uses

  • Price a product to hit a target margin.
  • Check whether a markup convention matches the margin your finance team expects.
  • Compare pricing strategies across products with different costs.

Worked example

A product costing $80 sold for $100 has $20 profit: a 20% margin (20/100) but a 25% markup (20/80) — the same profit, two different percentages.

Margin vs markup example

Profit
price - cost
Margin
profit / price * 100
Markup
profit / cost * 100

Cost 60, price 100

Profit is 40, margin is 40%, and markup is 66.67%.

Calculation notes

All math runs in your browser; the cost and price you enter are never sent anywhere.

Pertanyaan yang Sering Diajukan (FAQ)

Why are margin and markup different for the same sale?

Margin is profit divided by price; markup is the same profit divided by cost. Since price is always higher than cost when there's a profit, markup is always the larger percentage.

What if cost is 0?

Markup would be undefined (division by zero), so the calculator shows a symbol for infinite markup instead of a number.

Which one should I use to set my price?

If your target is a percentage of revenue, use margin. If your target is a markup over cost (common in retail and manufacturing), use markup — plugging the same profit into the wrong formula will misprice the product.

Can I use this for investment return instead of retail pricing?

Yes. Switch the view to Investment (ROI): cost becomes your initial investment (plus any extra costs), price becomes the amount returned, and markup becomes ROI — the same formula, since ROI is profit divided by total cost. That view also adds a return multiple.

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