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KEUANGAN & ANGGARAN

Kalkulator Laba Marketplace

Hitung laba bersih produk, margin keuntungan, potongan komisi platform, ongkir, biaya kemasan, pajak, dan harga jual ideal untuk Shopee, Tokopedia, Lazada, dan toko online.

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Biaya Produk & Penjualan

Harga akhir produk yang diiklankan

Preset Skenario

Hasil Keuangan per Unit

Laba Bersih per UnitRp 16,8Margin Laba Bersih: 14%
Harga Titik Impas (Laba 0%)Rp 97,3Markup / ROI atas Biaya: 37,3%
Harga Target untuk Margin 15%Rp 122,03
Total Biaya per UnitRp 103,2
Rincian Komposisi Harga Jual
Biaya Produk (HPP): Rp 45
Biaya Platform: Rp 25,2
Ongkir & Kemasan: Rp 21
Pajak: Rp 7,2
Iklan: Rp 4,8
Laba Bersih: Rp 16,8
Proyeksi Keuangan Bulanan (100 un)
Pendapatan Kotor BulananRp 12.000
Total Biaya BulananRp 10.320
Laba Bersih BulananRp 1.680
Margin laba sehat! Harga saat ini aman menutupi semua biaya platform, operasional, dan pajak.

Cara kerja

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Apa itu Kalkulator Laba Marketplace?

The Marketplace Profit Calculator helps online sellers accurately determine net profit, profit margins, platform commission deductions, taxes, and target break-even prices without hidden losses.

PAHAMI CARA KERJA ALAT

How to calculate marketplace selling profit and break-even price

Calculate unit net profit, profit margin, markup on cost, and break-even selling prices across e-commerce marketplaces like Mercado Libre, Shopee, Amazon, Etsy, and eBay.

Account for all marketplace cost layers

Online selling involves more than just subtracting product purchase cost from selling price. Platforms deduct percentage commissions, flat fees per order, seller-paid shipping, and payment processing, while taxes and advertising spend further reduce take-home profit.

Break-even vs. target profit margin pricing

Your break-even price represents the minimum threshold where net profit is exactly zero. To build a sustainable e-commerce business, you must set an advertised selling price that guarantees your desired target net margin after all variable and fixed deductions.

Pricing & margin formulas

Total Unit Costs
product_cost + packaging + shipping + fixed_fee + (selling_price * (commission_pct + tax_pct + ads_pct) / 100)
Net Profit
selling_price - total_unit_costs
Break-Even Selling Price
(product_cost + packaging + shipping + fixed_fee) / (1 - (commission_pct + tax_pct + ads_pct) / 100)

Marketplace Sale Example ($100 price, $35 product cost)

With 14% commission, $4 fixed fee, $5 shipping, $2 packaging, 6% taxes, and 5% ad spend, the net profit is $29 (29% net margin) with a break-even price of $61.33.

Privacy & Calculation Notes

All e-commerce figures and price calculations run locally inside your browser. No sales or pricing data is transmitted to servers.

Pertanyaan yang Sering Diajukan (FAQ)

What is the difference between margin and markup?

Profit margin measures net profit as a percentage of the selling price (profit / selling price), while markup measures profit as a percentage of the product acquisition cost (profit / product cost).

How do marketplace fixed fees impact low-priced items?

Fixed fees (e.g. $2-$5 per transaction) take a much higher percentage of low-ticket items. A $15 product with a $3 fixed fee loses 20% in fixed platform fees alone before percentage commissions.

How should I budget for advertising spend?

Set aside your average ad spend as a percentage of gross sales (typically 5% to 15%) so ad campaigns don't erase your net profit margin.

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